Computational Environment Design

The Internet has evolved into a platform on which large numbers of individuals take action and join in collaborations via crowdsourcing, social media, and electronic commerce. When designing social and economic systems on the Internet, a key challenge is understanding how to promote particular desired behaviors and outcomes. I call this problem computational environment design. Notable abilities afforded by the Internet, such as the ability to recruit large numbers of individuals to join problem-solving efforts via crowdsourcing and social media, and the ability to engage in a data-driven iterative design process, are creating new opportunities and inspiring new methods for computational environment design. This dissertation focuses on these abilities and proposes an approach for arriving at effective designs by reasoning and learning about characteristics of participants and how these characteristics interact with a system’s design to influence behavior. The dissertation consists of two major components. The first component focuses on designing crowdsourcing and human computation systems that leverage a crowd to solve complex problems that require effective coordination among participants or the recruitment of individuals with relevant expertise. I show how reasoning about crowd abilities and limitations can lead to designs that make crowdsourcing complex tasks